Privacy Policy

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Direct Email Marketing (DEM)

        Personal Data: email address

    • Analytics

      • Facebook Ads conversion tracking, Google Analytics, StatCounter and WordPress Stats

        Personal Data: Cookies and Usage Data

    • Commercial affiliation

      • Amazon Affiliation, iTunes affiliation and JVZoo

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Contact form

        Personal Data: company name, email address, first name, last name, profession and various types of Data as specified in the privacy policy of the service

      • Mailing List or Newsletter

        Personal Data: city, Cookies, email address, first name, last name, profession, province, state, Usage Data and ZIP/Postal code

    • Content commenting

      • Comment system managed directly

        Personal Data: email address, first name and username

      • Facebook Comments

        Personal Data: Cookies and Usage Data

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer, Optimizely and Visual Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • YouTube video widget

        Personal Data: Cookies and Usage Data

    • Handling payments

      • PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Google+ +1 button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies and Usage Data

    • Registration and authentication

      • Direct registration

        Personal Data: email address, password and username

    • RSS feed management

      • Feedburner

        Personal Data: Cookies and Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: Various types of Data

Further information about Personal Data

    • Selling goods and services onlineThe Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

      Types of Data collected

      Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Cookies, Usage Data, first name, email address, username, last name, company name, profession, password, Various types of Data, province, state, ZIP/Postal code and city.Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
      Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
      Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
      Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
      Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.

      Mode and place of processing the Data

      Methods of processing

      The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
      The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

      Legal basis of processing

      The Owner may process Personal Data relating to Users if one of the following applies:

      • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
      • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
      • processing is necessary for compliance with a legal obligation to which the Owner is subject;
      • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
      • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

      In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

      Place

      The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

      Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

      If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

      Retention time

      Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.Therefore:

      • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
      • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

      The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

      Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

      The purposes of processing

      The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Commercial affiliation, Content commenting, Contacting the User, Advertising, Registration and authentication, Analytics, Interaction with external social networks and platforms, RSS feed management, Content performance and features testing (A/B testing), Social features, Handling payments and Displaying content from external platforms.Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

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